Three routes to your own watch
| Route | What is customized | Effort |
|---|---|---|
| Logo watch | Existing model with your logo on the dial or caseback, custom packaging | Low, fastest route |
| Customized model | Additionally colors, dial, hands or strap | Medium |
| Own collection | Your own design including case and specifications | High, maximum distinctiveness |
What should be clarified in advance
- Target group and sales channel: brick-and-mortar retail, TV shopping or online store?
- Role in the assortment: entry-level item, gift item or brand ambassador?
- Target price point and quantities: These determine the movement, crystal, case material and manufacturing route.
- Technical specifications: movement, functions and water resistance.
- Responsibility: Who is the legal manufacturer and takes care of labeling, battery regulations and documentation?
Use origin claims with care
A registered office in Germany does not automatically mean that a watch can be advertised as “Made in Germany.” Origin claims should reflect where the watch is actually manufactured and should be verified before use.
How we handle this at Aviano
As a watch manufacturer for commissioned collections, Aviano supports retail chains, TV shopping channels, D2C brands and e-commerce players in building their own watch line. With Aviano Studio, you have a single point of contact. We coordinate material sourcing, technical components and production through our manufacturing network in Europe and Asia and, as the legal manufacturer, assume product and compliance responsibility; your brand remains yours. The experience from our own watch brands Rhodenwald & Söhne, Spears & Walker and Christelle, as well as from the watches of Glanzstücke München, informs our work without imposing an outside signature on your brand.
Frequently asked questions
What minimum order quantity applies to your own watch line?
There is no uniform minimum order quantity. It depends on the model, components and development effort and is clarified after the brief.
How long does a private label watch collection take?
Typically three to six months from brief to delivery, depending on materials, quantity and complexity.
Can a fashion brand add watches to its range?
Yes. The starting point is the brand identity, the target group and the role of the new category in the assortment.
Related terms
Planning your own jewelry collection? As a jewelry manufacturer for your brand, Aviano supports you from the first idea to delivery.