Your licensing partner for jewelry and watches.

A piece of jewelry can bring to mind a special moment, accompany a favorite character or express a connection to a brand. What matters is that the product, target audience and brand identity work together.

We consider licensing partnerships particularly for:

• Event and venue brands: Collections that extend the event experience beyond the visit.
• Film, TV series and entertainment brands: Jewelry ideas inspired by well-known characters, motifs and stories.
• Lifestyle and fashion brands: Jewelry and watches that complement an existing brand identity.
• Sports and fan brands: Products that make a sense of belonging visible and work as gifts or keepsakes.

Do you represent a brand as a licensing agency? We can also discuss whether a jewelry or watch license is a good fit for your portfolio and target audience.

For us, a licensed collection is more than a logo on an existing product. We translate your brand identity into shapes, motifs, materials and a fitting presentation.

• Product concept: We align on target audiences, products, price points and sales occasions.
• Design and approvals: Designs are guided by your style guide and the brand requirements we agree on. Designs, samples and packaging go through coordinated approval stages.
• Production: We coordinate material selection, sample development and production through our partner network.
• Packaging and communications: The product, case and supporting content should tell the same brand story.
• Sales and marketing: We plan suitable channels and a market presence that reflects your brand positioning.

In a licensing partnership, you grant Aviano contractually defined rights to use your brand for jewelry, watches or agreed product areas. We develop and market the collection within this framework.

Together, we define the products, markets and sales channels covered. We also agree on the term, licensing fees, any minimum guarantees, approvals and reporting for the specific project.

If you would instead like to commission a collection and sell it yourself under your own brand, Aviano Studio is the right point of contact within our company.

We start by asking which products would be a good fit for your brand. From there, we develop a concept and a process we agree on together.

• Understanding your brand: You introduce us to your brand identity, target audiences, existing rights and ideas.
• Developing the concept: We develop product ideas, positioning and possible sales channels.
• Agreeing on the framework: We define the scope of rights, commercial terms, approvals and schedule.
• Reviewing designs and samples: We develop the collection and implement the approved concept.
• Supporting the market launch: Sales, marketing and reporting follow the requirements agreed together.

Depending on the brand, distribution could include specialist retail, e-commerce, travel retail or selected sales partners. Find an overview of our business areas under Our solutions.

Our licensing projects show different ways to translate a brand identity into jewelry. We align each product idea, design and communication with the licensor.

Oktoberfest™: Wiesn™ Love by Glanzstücke München

Aviano holds the City of Munich’s official Oktoberfest™ license for jewelry and watches. The Wiesn™ Love collection was created under the Glanzstücke München brand.

The heart-shaped pretzel designs capture the spirit of Munich. Matching Bavarian sayings on the sleeves, with translations on the back, make the idea clear to people unfamiliar with the region.

Discover more about Wiesn™ Love

Die Schule der magischen Tiere: jewelry inspired by the film

For Glanzstücke München, we are developing a jewelry collection inspired by the world of the film „Die Schule der magischen Tiere“. Characters and motifs are translated into jewelry designs in line with the style guide and approved by the licensor.

The project shows how a familiar story can become a distinctive product idea. Character representations, details and approvals are all part of the development process.