Who is involved?
- Licensor. The rights holder, for example an event organizer, a film or TV studio, or a fashion or sports brand.
- Licensing agency. Brokers and manages licenses on behalf of the rights holder.
- Licensee. Develops, produces and distributes the products within the agreed scope.
What a license agreement covers
| Item | What it covers |
|---|---|
| Scope of rights | Which brands, characters and motifs may be used |
| Product categories | For example jewelry, watches or agreed sub-categories |
| Markets and channels | Countries as well as specialist retail, e-commerce, travel retail or selected partners |
| Term | Start, duration and sell-off periods |
| Compensation | Royalty and possible minimum guarantees |
| Approvals | Coordination of designs, samples, packaging and communication |
| Reporting | Regular reports on unit sales and revenue |
What makes a good licensed collection
A licensed collection is more than a logo on an existing product. Shapes, motifs, materials and packaging should tell the same story as the brand. It is also crucial whether the target group, price range and occasion for purchase fit the license, for example as a keepsake from an event or as a gift for fans of a character.
How we handle this at Aviano
As a licensee, Aviano takes on the development, production, marketing and distribution of a collection under your license. One example: Aviano holds the official Oktoberfest™ license from the City of Munich for jewelry and watches; under Glanzstücke München, this has resulted in the Wiesn™ Love collection. We are also developing a jewelry collection for the film world of "The School of Magical Animals" ("Die Schule der magischen Tiere"). If, on the other hand, you would like to sell a collection yourself under your own brand, Aviano Studio is the right route.
Frequently asked questions
Which brands is licensed jewelry suitable for?
Especially for event brands, film, TV and entertainment brands, lifestyle and fashion brands, and sports and fan brands.
Who approves designs and samples?
The licensor. Designs, samples and packaging go through agreed approval steps before production begins.
Does Aviano also work with licensing agencies?
Yes. With agencies, too, we discuss whether a jewelry or watch license fits the portfolio and the target group.
Related terms
Planning your own jewelry collection? As a jewelry manufacturer for your brand, Aviano supports you from the first idea to delivery.