Contract manufacturing or wholesale?
In wholesale, you buy finished goods from existing brands for resale. In contract manufacturing, an assortment is created that exists only for you. That means more creative freedom and your own brand, but also lead time, minimum quantities and approval steps.
| Wholesale | Contract manufacturing | |
|---|---|---|
| Brand | Manufacturer's brand | Your brand |
| Assortment | Existing collections | Developed or adapted for you |
| Lead time | Short, from stock | Several months |
| Quantities | Reorders in small units | Minimum quantities per style |
What a contract manufacturer can take on
- Concept and design. From interpreting trends to an agreed design set.
- Material sourcing. Metals, stones, leather and technical components.
- Samples and approvals. Physical samples, revision rounds, documented approvals.
- Production and quality assurance. Series production based on the approved sample.
- Packaging and logistics. Packed, labeled and delivered to the agreed destination.
What to look for when choosing a partner
- A single contractual partner. One point of contact who manages suppliers saves coordination effort.
- A clear manufacturer role. Who is the legal manufacturer and bears responsibility for product safety?
- Binding terms. Prices per style, quantity tiers and reorder rules should be fixed before approval.
- Experience with your sales channel. Retail chains, TV shopping and online retail place different demands on packaging and logistics.
How we handle this at Aviano
Aviano has operated as a brand house for jewelry and watches since 2003 and develops contract collections for retail chains, TV shopping channels, D2C brands and e-commerce players. Production takes place through our manufacturing network in Europe and Asia, depending on material, technique and quantity. Aviano acts as the legal manufacturer and bears product and delivery responsibility; your brand remains yours. Delivery is made to your central warehouse or directly to your stores.
Frequently asked questions
Does Aviano produce in Germany?
Aviano is headquartered in Ismaning near Munich. Production takes place through a manufacturing network in Europe and Asia. Having headquarters in Germany therefore does not mean that every piece of jewelry is made in Germany.
Can watches also be made to order?
Yes. In addition to jewelry, Aviano also develops watch collections under your brand; see Private label watch.
How long does a contract collection take?
From brief to delivery, typically three to six months, depending on materials, quantity and complexity.
Related terms
Planning your own jewelry collection? As a jewelry manufacturer for your brand, Aviano supports you from the first idea to delivery.