What makes Travel Retail special
- Little time. Travelers decide quickly. The assortment must be understandable at a glance.
- International customers. Packaging and product information should be multilingual or work independently of language.
- Gifts and memories. Many purchases are souvenirs for others. Designs related to the city, region or destination sell particularly well.
- Limited space. Displays must be compact, secure and quick to restock.
Assortment and price points
What is in demand are clearly structured price ladders with entry-level items for impulse purchases and higher-quality pieces as gifts. Jewelry with regional designs or under license, for example related to events or well-known brands, gives shoppers a reason to buy right there. Learn more under Licensed jewelry.
Packaging and presentation
Compact, gift-ready packaging saves travelers time and protects the piece in their luggage. For the sales floor, countertop displays or wall modules that can be restocked in just a few steps are a good fit.
Logistics
Airport and onboard sales have their own delivery routes, security requirements and, in some cases, customs-related specifics. Delivery dates, packaging units and labeling should therefore be coordinated with the operator early on.
How we handle this at Aviano
For airports, duty-free and cruise stores, we put together collections from our own and licensed brands or develop designs and packaging with a connection to the location. Learn more on our Aviano Travel Retail page.
Frequently asked questions
Which price points work in Travel Retail?
That depends on the location and the customers. A clear price ladder ranging from small souvenirs to higher-quality gifts has proven effective.
Can designs be developed for a specific location?
Yes. Designs, engravings or packaging related to the city, region or destination can be implemented on a project basis.
Related terms
Ready-to-sell ranges for your sales floor are available through our jewelry wholesale and watch wholesale.