Why a good brief saves time
The clearer the starting point, the fewer sample rounds a project needs. Unclear target prices or missing quantity information often mean that designs cannot be costed in the end. A brief does not have to be perfect, but it should contain the most important parameters.
Checklist for your brief
| Topic | Key questions |
|---|---|
| Target group | Who will wear the jewelry or give it as a gift? Which style fits? |
| Sales channels | Store, online shop, TV shopping, marketplace, promotional space? |
| Items | Necklaces, bracelets, earrings, rings, watches? How many styles? |
| Target price range | Planned retail price and desired purchase price |
| Quantities | Initial order per style and expected reorders |
| Dates | Sales launch, promotion period, desired delivery date |
| Material and finish | For example 925 sterling silver, stainless steel, brass; desired colors |
| Packaging | Case or card in your corporate design, label, price tag |
| Requirements | Tests and certificates required by your company |
| Delivery | Central warehouse or directly to stores |
What else helps
- References. Images of pieces, colors or brands that point in the right direction.
- Boundaries. What should the collection explicitly not be?
- Existing assortment. Where should the new line connect, and where should it fill a gap?
How we handle this at Aviano
To get started, a short description of your idea with the desired items, approximate quantities and your time frame sent to b2b@aviano.de is all we need. We then fill in the remaining points together in a conversation. Based on the brief, we develop initial design set proposals including material selection and clarify minimum quantities and terms per style.
Frequently asked questions
Do I need finished designs already?
No. Many projects start with just a target group, price range and reference images. We then develop the design together.
How precise do the quantities need to be?
Approximate quantities are enough to begin with. They determine which manufacturing routes and minimum quantities are possible.
Is the brief confidential?
Yes. We treat the contents of your brief confidentially. If required, we sign a non-disclosure agreement before any exchange.
Related terms
Planning your own jewelry collection? As a jewelry manufacturer for your brand, Aviano supports you from the first idea to delivery.