A watch manufacturer for your own watch line.

A watch is a practical item and also a visible part of personal style. Building your own watch brand or adding watches to an existing brand takes more than putting a logo on the dial. The key is making sure the design, functions, materials and price point work together.

We start with your target audience and sales channel. Will the watch be sold in physical retail, through a TV shopping channel or in an online store? What role will it play in the product range, and how should customers recognize your brand? We use the answers to develop the foundation for your collection.

Aviano has been a brand house for jewelry and watches since 2003. Our brand portfolio includes Rhodenwald & Söhne, Spears & Walker and Glanzstücke München, among others. We bring this experience to commissioned projects without imposing another brand’s signature on yours.

In a watch collection, design and technical decisions go hand in hand. That is why we consider not only the appearance, but also the requirements of the finished product. We assess feasibility based on your brief.

• Case and proportions. The shape, size and material define the character of the watch and must suit its intended positioning.
• Dial and brand identity. Colors, design and logo placement combine brand recognition with a clear, cohesive display of the time.
• Strap and overall look. The material, color and finish are coordinated with the overall design. Depending on the model, leather, textile and metal components can be part of the concept.
• Technical features. Desired functions and component requirements are defined before implementation and checked for feasibility.
• Packaging and labeling. Packaging in your brand identity and agreed product information complete the brand presentation.

Private-label watches are sold under your brand. The right development approach depends on how distinctive you want the product to be and the scope of your plans. One option is to adapt suitable existing models with your logo; another is to develop a new collection.

Through Aviano Studio you have a central point of contact for your commissioned project. We coordinate the sourcing of materials, technical components and production through our manufacturing network in Europe and Asia. As the legal manufacturer, Aviano assumes responsibility for the product and compliance; your brand remains yours.

Looking for watches from established brands to resell instead? For branded collections, the right place to start is Aviano Retail. This is a different route from custom manufacturing.

1. Briefing and requirements. We discuss your target audience, sales channels, target price range, planned quantities, and desired design and technical specifications.
2. Design options and alignment. The designs are combined with material selections and production details to create a concrete concept.
3. Physical samples. You review the implementation and discuss any necessary changes with us. Approvals are recorded in writing.
4. Production and quality assurance. Once the agreed approvals are in place, we coordinate series production and the associated quality assurance.
5. Packaging and delivery. We tailor packaging, labeling, and the delivery destination to your project and organize shipment.

For realistic planning, development, sampling, and production should be considered together from the outset. This makes it possible to make decisions in good time, rather than having to resolve fundamental details just before the planned sales launch.

Are you planning a watch line of your own or looking to add watches to your brand? Tell us about your target audience, price range, quantities, and desired features. Together, we can clarify the next steps for your collection.

Email: b2b@aviano.de