The Powerhouse for Jewelry & Watches.

Aviano develops, produces and distributes jewelry and watches across a wide range of materials, categories and sales channels. We are not simply a jewelry wholesaler, a manufacturer or a brand agency. We bring all three roles together. That is what makes us your Powerhouse for Jewelry & Watches.

• Founded in 2003 by Johannes Sterzinger, who remains the managing owner.
• Based in Ismaning near Munich with administration and logistics at one location.
• 50 employees across product development, purchasing, sales, marketing, logistics and administration.
• Ten own brands, complemented by licensed brands and Studio collections developed for retail partners.
• Six sales channels – Retail, E-Commerce, Display Concepts, Corporate Gifting, Travel Retail and Rewards.
• International manufacturing network in Europe and Asia, with long-standing partners specializing in different materials and techniques.

Own brands. Developed and managed by Aviano, including Glanzstücke München, Yokoamii, True Rebels, Valero Pearls, Trilani, Rafaela Donata, Spears & Walker and Rhodenwald & Söhne. Clear audiences, clear price points, clear sales channels.

Licensed brands. We acquire brand rights for jewelry and watches and build the collection, marketing and distribution around them. Current licenses include the City of Munich's official Oktoberfest™ license, developed as the collection Wiesn™ Love under Glanzstücke München, as well as the jewelry license for Die Schule der magischen Tiere.

Studio. We develop exclusive collections for retail chains, TV shopping channels, D2C brands and e-commerce businesses under their brand or a new one, from concept to delivery.

• One point of contact for many formats. Product ranges, displays, packaging, reordering and reporting, all from one source.
• More than twenty years of reliability. Owner-managed, with stable processes and long-standing customer relationships.
• Compliance expertise. Aviano ensures compliance with REACH, CE, battery, packaging and social standards.
• Direct communication. Sample shipments, product-range adjustments and approvals follow well-established processes between Munich and our manufacturing partners.