The concept brings together a jewelry range, gift packaging and in-store presentation. At its heart is a fully stocked floor display that puts small gift ideas in front of shoppers during their everyday errands.
Small gifts with a clear message
Nahla “Von Herzen” combines bracelets, necklaces and earrings with an emotional design. Heart motifs and other jewelry designs reflect moments many people know: saying thank you, showing you care or simply making someone happy.
The result is a range for spontaneous gift ideas and small personal moments. It works all year round and also ties in with seasonal occasions such as Christmas, Valentine's Day or Mother's Day.
The gift starts with the packaging
At Nahla, the packaging is part of the concept. Its heart-shaped window puts the jewelry on display, while the “Von Herzen” design makes the gift idea clear at a glance.
Jewelry and packaging form a single unit. Shoppers can see the design straight away and choose a little something that is already presented as a gift.
Designed for grocery retail, checkout zones and promotional spaces
The Nahla floor display carries this idea through to the point of sale. Its heart design picks up on the packaging and creates a consistent presentation for checkout zones and promotional spaces.
For retailers, the concept is built for an easy start: the display is delivered fully stocked, set up on site and restocked as needed. Range and presentation are coordinated from the outset instead of having to be organized as separate pieces.
New retail worlds for Aviano
With Nahla, we are bringing our experience in developing and marketing jewelry to new retail spaces. Our aim is to make small gifts visible where people do their everyday shopping and can spontaneously discover a gift idea.
With Aviano Display Concepts, we combine range development and merchandising for these settings. Nahla “Von Herzen” shows how a dedicated brand world, matching packaging and a stocked display can work together.