Wiesn™ Love: now with an official Oktoberfest™ license.
With Wiesn™ Love, Glanzstücke München brings together heart-shaped pretzel jewelry and the Bavarian way of life. The concept includes two specially designed sleeves that do more than present the jewelry: they also explain a little about Munich.
Wiesn™ Love by Glanzstücke München: the spirit of Munich, made to wear.
One heart-shaped pretzel. Two messages.
At the heart of Wiesn™ Love is the heart-shaped pretzel. It combines the familiar shape of a pretzel with a heart, creating a jewelry motif that represents shared experiences, affection and a connection to Munich.
But the idea goes beyond the jewelry itself. The necklaces and bracelets are presented in two different sleeves. Each has a Bavarian saying on the front and an explanation of its meaning on the back. This makes the wordplay accessible even to people unfamiliar with the dialect.
„Wuid abhänga“: for necklaces and shared moments
The necklaces with a heart-shaped pretzel motif come in sleeves bearing the message „Wuid abhänga“. The back explains what it means: hanging out together, celebrating and having fun.
The saying plays on the pendant hanging from the necklace and the joy of spending time together. The piece of jewelry becomes an invitation to get together, enjoy the moment and share memories.
„Fesch o’bandln“: a playful message for bracelets
The message on the bracelets is „Fesch o’bandln“. The back explains the meaning: „Fesch“ means attractive or stylishly dressed, while „o’bandln“ means to flirt.
The play on words links the band around the wrist with people hitting it off. It is about dressing up, meeting people and the small, often unplanned moments that bring people together.
The heart-shaped pretzel on a textile band.Delicate necklaces with heart-shaped pretzel pendants.
The Bavarian way of life, for everyone
With the two sleeves, we want to make the Munich and Bavarian way of life accessible without requiring knowledge of the local dialect. Those who already know the sayings will spot the wink. Those reading them for the first time will find the explanation right there.
Celebrating together, enjoying beautiful things and being open to meeting one another: these ideas are at the heart of the concept. The jewelry, language and packaging all tell the same story. Wiesn™ Love becomes a personal keepsake or a gift whose message unfolds as soon as it is given.
Connected to Munich. With an official Oktoberfest™ license.
Since 2026, Wiesn™ Love by Glanzstücke München has been an officially licensed Oktoberfest™ product. The collection combines this special connection to Munich with an idea that works beyond the Wiesn™: a little joy to wear and pass on.
For us at Aviano, the concept shows how product design and packaging can work together. The heart-shaped pretzel is the visible motif. The messages on the sleeves give it a story people can understand and connect with their own experiences.
