• About us

Our story starts over 21 years ago when our founder Johannes Sterzinger met a pearl farmer during his semester abroad in China. Inspired by the magic of cultured pearls he developed a trading company able to adapt promptly and felxibly to the ever-changing buying habits of the final customer. Digitalizing is the key component of our corporate DNA.

By now we have consolidated three different business units.

Building Brands

Aviano develops and distributes proper jewellery and watch brands for digital distribution channels. Today we offer our brands via B2B partners or directly to the final customer via our own online presence in more than 200 countries. More than 3.000 different articles are included in our active product range, which makes it one of the biggest commercial ranges in the global Jewellery and watch sector.

More information on our brands can be found in brands.

Creating Collections

Besides digital companies, we design and produce jewellery and watch collections for third party vendors like advertising agencies, reward programme suppliers, jewellery and watch brands, Instagram celebrities and Merchandising vendors. We have gained extensive know-how on how to develop Private Labels throughout the development of more than 1.000 new designs each year:

For more information on this topic visit: Aviano on Demand.

Supporting Brands

In 2020 we have started our new business unit go2markets. In this area we act as a service provider for external jewellery and watch brands, supporting them in their digital transformation. With our longstanding know-how in eCommerce, we can help our customers achieve quick and cost-effective access to all major eCommerce markets in Europe.

More about our services can be found at go2markets.

  • „Wir überzeugen durch Qualität, proaktiven Problemlösungen und einem gesunden Preis-Leistungs-Verhältnis. Unser Ziel: Für unsere Kunden sind wir erste Wahl, weil wir kreativer, flexibler und schneller als unsere Wettbewerber sind.“

    Johannes Sterzinger,
    Geschäftsführender Gesellschafter

„We offer quality, proactive problem solving and an excellent cost-benefit ratio. Our goal: We are the first choice of our customers because we are more creative, flexible and faster than our competitors“

Johannes Sterzinger,
Managing Director

„We offer quality, proactive problem solving and an excellent cost-benefit ratio. Our goal: We are the first choice of our customers because we are more creative, flexible and faster than our competitors“

Johannes Sterzinger,
Managing Director